Begin by discussing feedback on the previous year's work with internal stakeholders and identify areas for improvement. Additionally, research the prerequisites of companies within the same sector. Explore various design styles that would effectively convey the desired tone and feeling for the project.

Develop and write a detailed brief for external producer and photographer, outlining specific details such as locations for the photoshoot, required talent at each location, preferred lighting style, prerequisite profile shots and sources of inspiration. Coordinate with talent to ensure they wear specific outfits and colours that complement each other in group shots.

On the day of the shoot, be present to art direct the talent and collaborate closely with the photographer to capture the desired images.

Pull together all elements of the project, starting with the layout design of the report keeping within the brand style.

Incorporate photography captured during the shoot day. Select appropriate paper stock for both the cover and inside pages of the report. Liaise with an external print provider to organise printing and delivery, ensuring the deadline is met.

Finally, export web files for online use and create digital content ready for the launch of the report.